Global philanthropist and supermodel, Gisele Bündchen, has always been passionate about nature and an advocate for protecting the environment. Since her childhood, she has felt a strong connection to the Earth. In 2004, she visited an indigenous village on the Xingu as she wanted to learn how the communities along the Xingu lived in harmony with nature. Once there, she witnessed the struggles they faced due to deforestation and polluted rivers. She felt like she needed to do something to help. That's when she reached out to Grendene, the company with which she had a line of sandals under her name, for support to raise awareness and funds for preserving nature. From that moment on, part of the proceeds from the sale of her sandals went to the socioenvironmental cause. The first project which received support from the proceeds, in 2006, was "Y Ikatu Xingu" - Salve a Água Boa do Xingu (Save the Good Water of Xingú), led by ISA - Instituto Socioambiental (Socioenvironmental Institute).
The movement was a shared socioenvironmental responsibility campaign involving small, medium, and large-scale farmers, native Indians, researchers, civil organizations, and regional communities along the riverhead regions of the Xingu River in Mato Grosso, aimed at recovering and preserving the sources and riverside forests.
With this support, Y Ikatu Xingu flourished and in 2007, Rede de Sementes do Xingu was born as an alternative to restore the Brazilian ecosystems and generate social opportunities. In 13 years of work, this initiative has become a global leading reference in native seed handling and production, and has recently won the 2020 Ashden Awards
, one of the world's top awards for climate solutions.
Watch the video above and learn more about the Xingu Seed Network